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The current trend toward increasing segmentation

An increasing trend, particularly now, is that of segmentation. This as the digital marketplace is becoming more niche than before. In addition, people looking for a product can find what they are looking for rather easy, more so, if they cannot find that they are looking for nearby then they …

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Digital marketing audit: How to tackle Google ad fraud and obtain a refund

  Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where …

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Why Analytics is your best friend

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …

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