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B2B Programmatic: Precise and accurate targeting

With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already in the funnel, however there is no authoritative solution yet on a full-funnel approach. We’re about to launch a new course at Linkedin Learning on programmatic advertising foundations …

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PPC campaign management that works for your business

    Your business wants to connect with thousands of new customers online and experience above average results. To do this you need marketing campaign specialists to bring a tactical and strategic advantage in search and display advertising across Google, Bing, Facebook and Linkedin. They need to report to you …

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Digital marketing audit: How to tackle Google ad fraud and obtain a refund

  Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where …

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