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B2B Programmatic: Precise and accurate targeting

With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already in the funnel, however there is no authoritative solution yet on a full-funnel approach. We’re about to launch a new course at Linkedin Learning on programmatic advertising foundations …

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5 Essential types of Remarketing with Google

Before you would set up a remarketing campaign, it is worth considering the 5 different types of remarketing that is available with Google. I would certainly suggest you find live examples in order to understand  how each campaign would appear to potential customers.  When we set up such a campaign for your business, I …

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