Ad fraud presentation at the Sigma conference
Below is a transcript of the presentation made at the iGaming summit in Malta. I want to share this with the marketing community and all the PPC practitioners who work around the clock globally: “It is an honour to be in a room with great people today. In our mobile first digital world, many […]
Digital marketing audit: How to tackle Google ad fraud and obtain a refund
Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where the user never intended to […]