5 Ways to ensure sustainable business growth in competitive markets
We are mostly familiar with the shift in thinking towards browth hacking or “blitz scaling”. However these techniques are best when used as an additional tactic for the business and should not be the basis for an overall strategy. Yes, rapid growth through viral email and social sign-up technology is where the profession of “chief […]
Start-up marketing case study of SAAS solution provider
Results snapshot: Revenue results: Our client experienced a 1200% Revenue increase over 24 months and an excellent ROI on their marketing spend Strategic implications: The media buzz and thought leadership that now exists around our clients’ software projects them as a market leader that commands a premium price strategy. The user-experience testing resulted in multi-tier pricing that penetrated the […]