Google’s swipe at native advertising: What advertisers and publishers should know
Native advertising can be amazing for your business. If you’re a speed reader needing an executive summary let me briefly say this:…
Category: campaigns
PPC pay per click digital advertising with Bing, Google, Linkedin and Facebook
Pay per click advertising (PPC) can help you reach thousands of new customers, re-engage old customers and help your brand to stand…
Conversion rates with Google remarketing: Does it work?
You should really look into the latest course on Remarketing with Google Adwords and Analytics to pick up some practitioner tips which I…
Targeted B2B advertising with Linkedin: The sniper ability no other platform offers
There are two facts about Linkedin PPC advertising to consider. One is positive: There is NO other platform that can offer targeted…
Choice architecture on Facebook – navigate the marketing blackhole
Your business should only use Facebook if a credible ROI is in reach – and you know how to navigate the marketing…
All marketers are liars because they are storytellers – Seth Godin
As we constantly hone our business skills and stay up to date with change, exposure to great marketing books are essential. Besides,…
Tourism marketing case study for a luxury boutique hotel
After a few years of working closely with several key influencers in tourism (travel journalists, media owners, travel bloggers etc.) we have…
List of marketing case studies from recent clients
Client confidentiality is as important for a marketing consultant as it is for any other trusted business advisor. For this reason, I…