B2B Programmatic: Precise and accurate targeting
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With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already in the funnel, however there is no authoritative solution yet on a full-funnel approach. We’re about to launch a new course at Linkedin Learning on programmatic advertising foundations where I hope to share […]
PPC campaign management that works for your business
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Your business wants to connect with thousands of new customers online and experience above average results. To do this you need marketing campaign specialists to bring a tactical and strategic advantage in search and display advertising across Google, Bing, Facebook and Linkedin. They need to report to you regularly with valuable insights. To […]
Digital marketing audit: How to tackle Google ad fraud and obtain a refund
Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where the user never intended to […]
Buy your competitors’ list from Facebook – why form a partnership?
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If we have worked together on any campaign related project, you would have gathered that I am less keen on Facebook Ads because unlike Google which is considered search marketing, Facebook is display advertising. However we should be prepared to make the exception to the rule: And this is precisely where I would start when a client […]
Choice architecture on Facebook – navigate the marketing blackhole
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Your business should only use Facebook if a credible ROI is in reach – and you know how to navigate the marketing blackhole: When I work with clients to analyse the user-experience of their e-commerce assets, we always look at how to design the choice architecture to allow for maximum conversion. However when we are […]