B2B Programmatic: Precise and accurate targeting
With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already…
Category: facebook-ads
PPC campaign management that works for your business
Your business wants to connect with thousands of new customers online and experience above average results. To do this you…
Digital marketing audit: How to tackle Google ad fraud and obtain a refund
Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole…
Buy your competitors’ list from Facebook – why form a partnership?
If we have worked together on any campaign related project, you would have gathered that I am less keen on Facebook Ads because…
Choice architecture on Facebook – navigate the marketing blackhole
Your business should only use Facebook if a credible ROI is in reach – and you know how to navigate the marketing…