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B2B Programmatic: Precise and accurate targeting

With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already in the funnel, however there is no authoritative solution yet on a full-funnel approach. We’re about to launch a new course at Linkedin Learning on programmatic advertising foundations …

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The most important Google update in 2017 is this

Before you try to make sense of Google updates in 2017, let’s work on understanding what’s happening in the world of search. I will start with the most important point: You need to work 100X harder at link building and guest posting. Now all the experts are saying: But that’s …

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Google’s swipe at native advertising: What advertisers and publishers should know

Native advertising can be amazing for your business. If you’re a speed reader needing an executive summary let me briefly say this: “Google Matched Content”, which is an attempt to remain relevant at a time when the market is pivoting towards native advertising, does not work for advertisers nor for …

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PPC campaign management that works for your business

    Your business wants to connect with thousands of new customers online and experience above average results. To do this you need marketing campaign specialists to bring a tactical and strategic advantage in search and display advertising across Google, Bing, Facebook and Linkedin. They need to report to you …

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Digital marketing audit: How to tackle Google ad fraud and obtain a refund

  Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where …

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5 Essential types of Remarketing with Google

Before you would set up a remarketing campaign, it is worth considering the 5 different types of remarketing that is available with Google. I would certainly suggest you find live examples in order to understand  how each campaign would appear to potential customers.  When we set up such a campaign for your business, I …

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