B2B Programmatic: Precise and accurate targeting
With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already in the funnel, however there is no authoritative solution yet on a full-funnel approach. We’re about to launch a new course at Linkedin Learning on programmatic advertising foundations where I hope to share […]
How to develop an integrated SEO and PPC strategy for e-commence
As marketers we what to get the max out of our digital marketing reach and we can when we use an integrated SEO and PPC approach for our e-commerce campaigns. That sounds like a bit of a contradiction, PPC and SEO combined. They are completely different processes right. Sort of, but they are just two […]
The most important Google update in 2017 is this
Before you try to make sense of Google updates in 2017, let’s work on understanding what’s happening in the world of search. I will start with the most important point: You need to work 100X harder at link building and guest posting. Now all the experts are saying: But that’s not what Barry & Matt […]
Google’s swipe at native advertising: What advertisers and publishers should know
Native advertising can be amazing for your business. If you’re a speed reader needing an executive summary let me briefly say this: “Google Matched Content”, which is an attempt to remain relevant at a time when the market is pivoting towards native advertising, does not work for advertisers nor for publishers. Before backing this up with […]
PPC campaign management that works for your business
Your business wants to connect with thousands of new customers online and experience above average results. To do this you need marketing campaign specialists to bring a tactical and strategic advantage in search and display advertising across Google, Bing, Facebook and Linkedin. They need to report to you regularly with valuable insights. To […]
Digital marketing audit: How to tackle Google ad fraud and obtain a refund
Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where the user never intended to […]
5 Essential types of Remarketing with Google
Before you would set up a remarketing campaign, it is worth considering the 5 different types of remarketing that is available with Google. I would certainly suggest you find live examples in order to understand how each campaign would appear to potential customers. When we set up such a campaign for your business, I typically share previews with clients […]
ROI booster: Adjusting your remarketing campaign for better performance
With Google and Bing remarketing, campaign monitoring is essential to drive better conversion rates and return on investment. Now first we can consider Google Adwords users: A good starting point is to use Google Analytics to compare several campaigns and see which campaigns have the highest bounce rate. If your landing pages are of an equal […]
Conversion rates with Google remarketing: Does it work?
You should really look into the latest course on Remarketing with Google Adwords and Analytics to pick up some practitioner tips which I taught for Linkedin/Lynda. Below is a discussion I’d like to elaborate on for now: When we work with a large account, an increase of 2% in conversion rates can be as much as […]
10 Tips for Remarketing with Google Adwords and Analytics
Marketing campaigns is an art and science, involving several tools to take out the guess work and deliver better results. Recently I discussed B2B campaign management with the focus on Linkedin. There is however situations where retargeting, or “remarketing” as Google prefers to call it, could proof to increase your ROI and help drive better […]