Ad fraud presentation at the Sigma conference
Below is a transcript of the presentation made at the iGaming summit in Malta. I want to share this with the marketing…
Category: ppc advertising
Epic PPC changes to act on right away
Google rolled out a major change that will affect every business. Chief finance officers should be the ones to take note sooner…
B2B Programmatic: Precise and accurate targeting
With the rise of programmatic most PPC campaign managers have a good idea on how to re-engage B2B prospects who are already…
How to develop an integrated SEO and PPC strategy for e-commence
As marketers we what to get the max out of our digital marketing reach and we can when we use an integrated…
Google’s swipe at native advertising: What advertisers and publishers should know
Native advertising can be amazing for your business. If you’re a speed reader needing an executive summary let me briefly say this:…
PPC campaign management that works for your business
Your business wants to connect with thousands of new customers online and experience above average results. To do this you…
The future of search bid adjustments?
Current bid adjustments on BingAds and Google Adwords made great strides, but if there is one future request which can only materialize…
PPC pay per click digital advertising with Bing, Google, Linkedin and Facebook
Pay per click advertising (PPC) can help you reach thousands of new customers, re-engage old customers and help your brand to stand…