Influencer outreach service – guaranteed results

The concept of influencer outreach revolves around native advertising as a branch of content marketing. Influencers are essentially media owners and voices within your industry, or those with a valued opinion about your product and service. We determine “valued” opinion on the basis of expertise (of the influencer) and follower numbers. An expertly written influencer […]

Small brand power and the lessons for big brands

As many consumers are being ignored by big brands, the vacuum is being filled by smaller brands that are observing and hearing what these consumers are looking and demanding. This, as smaller brands with the use of the internet are building powerful connections with their customer base. After all, is this not how Amazon started […]

The perfect marketing mix for ISP’s / web hosting providers

The marketing channels available to web hosting providers are innovative and diverse. Companies that rely too much on their best channel can quickly run into strategic challenges, particularly due to intense competition. Whilst the transition to cloud hosting offers huge growth opportunities, executing a your campaigns across a diverse portfolio is needed for hosting providers […]

Mobile order-ahead and QSR adoption for automated upselling

EU and USA outlets now accept mobile in-store payments and are also developing e-commerce businesses that support mobile payment options in apps and on mobile websites. Whereas some would say this reduces the personal touch offered by humans, it is argued that personalization is actually easier achieved – at scale, in order to automate the upselling […]

5 Ways to ensure sustainable business growth in competitive markets

We are mostly familiar with the shift in thinking towards browth hacking or “blitz scaling”. However these techniques are best when used as an additional tactic for the business and should not be the basis for an overall strategy. Yes, rapid growth through viral email and social sign-up technology is where the profession of “chief […]

Financial services marketing case study from a client

Results snapshot: Revenue results: Our client experienced an 800% Revenue increase over 16 months with a high return on investment. Grew from a small-time operation to become a prime acquisition target for bigger competitors. Strategic implications: The client shifted to become a media owner and influencer in their field, with a more diverse portfolio of affiliates for […]

Luxury tourism case study from a marketing consultant

Results snapshot: Revenue results: Our client experienced a 300% Revenue increase over 12 months and an decent ROI on their marketing spend Strategic implications: The client is now less reliant on external players and more in control of the strategic direction of their business. Instead of being a “media consumer” they are now “media owners” with their own ecosystem. […]

Start-up marketing case study of SAAS solution provider

Results snapshot: Revenue results: Our client experienced a 1200% Revenue increase over 24 months and an excellent ROI on their marketing spend Strategic implications: The media buzz and thought leadership that now exists around our clients’ software projects them as a market leader that commands a premium price strategy. The user-experience testing resulted in multi-tier pricing that penetrated the […]

Small firms do not hire Marketing Directors: They use specialist consultants

CEO’s of small firms have to align several decisions to the budget and scale of the business. Today, a marketing consultant capable of using advanced analytics and campaign tools is as critical as using a good accountant or lawyer – in fact it could be more important since marketing is the fuel for any business […]

Psychologist in Michigan – marketing consultant case study

Results snapshot: Revenue results: Our client experienced a 400% Revenue increase within 12 months Strategic implications: The goal of consulting with a more diverse client base around the world enabled our client to work from home more and enjoy more frequent travelling, with 70% of his consultations now offered via Skype and e-platforms Client budget: To grow from […]