Crisis communication package: Management and Service

Every business and professional can go through times where crisis communication is necessitated. It is often said that what happens is not nearly as important as how you respond to it – which is something I firmly belief. Large companies such as BP have employers who respond instantly via the press and social media: that […]

PPC campaign management that works for your business

    Your business wants to connect with thousands of new customers online and experience above average results. To do this you need marketing campaign specialists to bring a tactical and strategic advantage in search and display advertising across Google, Bing, Facebook and Linkedin. They need to report to you regularly with valuable insights. To […]

Digital marketing audit: How to tackle Google ad fraud and obtain a refund

  Ad fraud or accidental clicks is a serious challenge we face in Digital Marketing. It is estimated that the budget blackhole could be in excess of $30 Billion per annum worldwide with up to 40% of all display advertising being subject to either accidental clicks or invalid traffic where the user never intended to […]

S&P500 client list

Below is a list of S&P 500 executive clients who take my courses and advise:

The future of search bid adjustments?

Current bid adjustments on BingAds and Google Adwords made great strides, but if there is one future request which can only materialize by combining the capabilities of BingAds and Linkedin (following the Microsoft acquisition), then that would be a “bid adjustment” based on the job role of the searcher.  The current situation: Role based advertising […]

Some brand evangelism after a stunning performance by Microsoft

Brands do not require much evangelism when their strategy represents an ace and such is the case with Microsoft. It was quite recent when Peter Thiel said “a bet on Microsoft is a bet against technology”. Yet in view of the stunning performance we saw from Microsoft, I would say that fortunately he was wrong in […]

5 Essential types of Remarketing with Google

Before you would set up a remarketing campaign, it is worth considering the 5 different types of remarketing that is available with Google. I would certainly suggest you find live examples in order to understand  how each campaign would appear to potential customers.  When we set up such a campaign for your business, I typically share previews with clients […]

ROI booster: Adjusting your remarketing campaign for better performance

With Google and Bing remarketing, campaign monitoring is essential to drive better conversion rates and return on investment. Now first we can consider Google Adwords users: A good starting point is to use Google Analytics to compare several campaigns and see which campaigns have the highest bounce rate. If your landing pages are of an equal […]

PPC pay per click digital advertising with Bing, Google, Linkedin and Facebook

Pay per click advertising (PPC) can help you reach thousands of new customers, re-engage old customers and help your brand to stand out from the competition. By spreading your budget across the four main networks, it allows for equal representation and significant budget reductions. Let’s discuss the main advertising networks, followed by digital campaign types: The main […]

Marketing for law firms: Insights from a marketing expert

Lawyers who mainly rely only on referrals from past performance are missing out on so many opportunities today. At we have a high success rate when helping law firms attract the clients they desire most. We have highly targeted strategies suitable for small, niche law firms and large multi-national law firms. This is precisely why we […]